SEO no doubts is still the best way of attracting the huge part of organic traffic out there but are your sure that you’re not making any SEO mistakes? Decide it after you read my Checklist on “11 Terrible SEO Mistakes to Avoid” before you enter another new year.
Before we get started let’s again checkout what SEO really is-
Search Engine Optimization a way of attracting the non-paid (organic) traffic through Search Engines by using some set of ways.
Before you decide to create a new SEO checklist for 2018, read it and create a better one.
11 Terrible SEO Mistakes to Avoid in 2018-
1. Going with NO keyword strategy.
How can you even think of it? No keyword strategy is the biggest mistake that anyone could ever make while create a SEO strategy.
For me Keyword Strategy is the first to-do thing before creating and marketing strategy.
Keywords are the heart and soul of any strategy. Without a target keyword, you can’t create even a single blog post.
Although if you’re new then you might need to work a lot for a great Keyword strategy to get more organic traffic in the just few months. My tip for getting more traffic without paying a penny to Google is to use Long Tail Keywords Strategy.
You must have heard by now that GOOGLE HATES PLAGIARISM. If you steal someone’s content directly then you might even get penalized by Google and none will ever be able to save you from that.
A simple trick to avoid using copied content even if you are not copying but you need to be sure that someone has not published that is similar to your content, you can use use Plagiarism checker tool. Just open Plagiarism checker tool, copy and paste your content and check.
3. No internal and external linking.
Linking is a must either you talk about internal or outbound links.
Internal links are a very good seo practice and even Google keeps it as one of the 200 ranking factors. Have you ever thought that why is wikipedia always on the top because it does a lot of internal linking. So whenever you think of writing up your next post, sit back for a minute and create a list of all the relevant posts that you can internally link to it.
Outbound Links are another great seo practice and also one of the 200 ranking factors. But before you think of adding outbound links, check the website’s PA and DA. Simply download the moz extension to your browser and activate it. You’ll get something like this on Chrome.
Now I always try to choose a domain having PA and DA more than 30.
4. Not a Mobile Friendly Website
More than 70% of the people are surfing internet via mobiles. You can’t ignore optimizing your website for mobiles.
Even Google has started ranking non-mobile friendly websites low. If you wish to rank higher on Google, you must have a website that is mobile friendly.
5. Slow Website Speed
Sometimes we unknowingly make our websites slow. But how? There are plenty of things that can result in website’s slow speed like, no image optimization, hosting issues, etc.
Give a minute to your website and check it’s speed. Remember if your website needs a load time of more than 4 secs, 75% of your visitors will abandon your website.
6. Keyword Stuffing
Do you one of those who thinks like the more keywords the more good ranks?
If yes, then you are highly mistaken. Don’t assume the Google bots to be idiots, they absolutely aren’t. Keep in mind to use the keywords in between 2-3% of the total word count.
7. Meta Description
Meta Description are the second thing that people notice while searching on Search Engines. When you don’t edit it yourself, the first few words of your article are shown.
Give a little time to edit your Meta Description and use your target keywords in it. Try to be simple and specific.
8. No Image Optimization
Yes, I admit. I am also one of those who forgets rather ignores image optimization many a times. But few days back I talked to someone who told me about how important Image Optimization is. It’s just not about the speed but image optimization is also important to get in the Google Image Results.
Many websites drive a huge traffic from the image results.
Few tips for Image Optimization-
- Use Alt Tags. (Include targeted keywords)
- Decrease the image size.
- Relevant Caption including your targeted keywords.
9. Wrong URL Optimization
If you use Yoast SEO Plugin then you must know the importance of URL optimization. URL is also one of the 200 ranking factors.
You need to add your targeted keywords, try not to use stop words and make short.
10. No Social Media Marketing Strategy
Okay, SMM is not directly related to SEO but is does affect the search engine rankings.
You need to have a good Social Media Marketing Strategy if you want to rank higher. It will not only help you rank higher but will also get you a huge traffic from Social Media.
There is no harm in creating a good social media audience.
11. No Analytics Check
Last but not the least, people forget to keep a check on their analytics dashboard.
Keep an eye on your website’s analytics and checkout whats trending in your own website and whats not. Try to create similar content that are related to the trending one. Don’t forget about the non-trending ones and edit them again using your checklist.